Supermarkets
I needed some beer for the Lions match on Saturday (OK, all right, I know) so I popped into Sainsbury’s to stock up. My eye was caught by this special offer:
Seemed good to me. I’d never heard of the beer, but the label looked expensive, so I grabbed three. If I didn’t like it, it was only four quid.
After I left the checkout, something was nagging at me. Normally I push a loaded trolley to the till and mentally prepare myself for the three figure shock, but this was a small shop and yet the bill was still rather more than I’d assumed.
Not till I got home did I check the till receipt. The three bottles of beer for £4 had been charged at £9.78. I must have made a mistake, I must have misread the offer, because surely Sainsbury’s would have automatically deducted the special offer. They wouldn’t have cheated me? Would they?
It was too much of a hassle to go back but the next day I happened to be passing Sainsbury’s anyway so I went in to see how I’d made the mistake. This is what I found:
Hidden behind the Special Offer tag was the actual price per bottle, a massive £3.26 for a bottle of beer. Wow. The special offer referred to the smaller bottles of Innis & Gunn on the left.
I felt their signage was misleading, so I took these snaps on my iPhone and went to the customer service desk. The girl agreed immediately and refunded the cost of two of the bottles of beer.
Well done to Sainsbury’s for making good immediately. Fewer marks for their confusing signing. I wonder how many other customers bothered to schlep back and complain?
By the way, the beer was OK. Nothing to blog about.