Click to enlarge.

Grot 215: British, designed by Monotype, 1890. Ugly, unsophisticated and as homely as shepherd’s pie.
Akzidenz Grotesk: German, designed by Berthold, 1896. The ancestor of legible lineales and the inspiration for Helvetica.
Franklin Gothic: American, designed by Morris Fuller Benton, 1903. One of the great headline faces.
News Gothic: American, designed by Morris Fuller Benton, 1908. The man’s brilliance never let up.
Helvetica: Swiss, designed by Max Miedinger, 1957. The most popular font of all time. The only typeface to have a movie made about it.
Univers: Swiss, designed by Adrian Frutiger, 1957. A huge rival to Helvetica when it was introduced, but later fell behind.
Frutiger: Swiss, designed by Adrian Frutiger, 1976. Frutiger’s second attempt to overtake Helvetica. The choice of sophisticated typographers.

LINEAL GEOMETRIC
Futura: German, designed by Paul Renner, 1927. Cutting edge avant-garde. Thirty years ahead of its time.
Eurostile: Italian, designed by Aldo Novarese, 1962. Nothing more modern could be imagined. Stylish beyond dreams.

LINEAL HUMANIST
Johnston’s Railway Type: British, designed by Edward Johnston, 1918. The essence of London. One of the most influential typefaces.

Next: Monospace to Script

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